Arctic Monkeys

Audience

1) What are BLACKPINK fans known as  - and what would the demographics / psychographics be for the BLACKPINK audience?

           Blackpink fans known as 'Blinks' - 70.1% being female fans and 29.7% being male

2) What audience pleasures are offered by the music video for How You Like That?
            Diversion - performance, effects etc

            Personal relationships - fan interaction through online social media.

            Personal identity - fandom often involves copying the look of band members.

            Surveillance - Western audience gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. 
             0.42 camera push toward all four members: this show that part will be most repeated in music video

             1.12: solo scene of Lisa and her rapping her part of the song

             2:26: all members and backup dancer to finish off the song

4) How was the How You Like That music video marketed and promoted to the audience?
           The 'How You Like That'  music video was promoting by a series of teaser before released the full music video so that the audience will get a idea what new released will be like and be excited for the music video.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

          K-pop is a global phenomenon because of the way that the music industries have been changing globally and the media has helped Blackpink gain global success becoming mainstream in the west.

Industry

1) How were BLACKPINK formed and what records have they broken?
         Blackpink was formed in 2016 by a company called YG Entertainment and they have broken many records. For example, on spotify Blackpink is the most followed girl group with over 16 million followers.

2) What other successful artists have YG Entertainment created? You may need to Google this.

        They are many successful artists under YG Entertainment. For example Treasure(2020), Big Bang(2006), iKon (2015- left the company but still together as group under 143 Entertainment), and many more.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

       It has changed because now many people use their phones, tablets and Youtube to engage with music video which shows that music video have become their own form of media.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

       The global nature of the industry is shown with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played in Wembley Arena in 2019 as well as in a huge US music festival called Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 

        UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC). The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.