Mmedia

  Our first exam Close-Study Products will be from the Film Industry. In our lesson, we will learn the importance of  film marketing  and what a risky business it is for film studios.  The two Close-Study Products (CSPs) we'll be studying for the Film Industry are: Black Widow (2020) I, Daniel Blake (2016) A summary of the notes from our research activity: Risky business The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it. No brand loyalty A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product.  Star power If the film isn't from an existing franchise, film studios use star actors or directors to hel

  1) What is vertical integration? What are the benefits of vertical integration for media companies? is when one conglomerate (big company etc Disney) owns  different  companies in the same  chain  of production. 2) What is horizontal integration? What are the benefits of horizontal integration for media companies? is when one company buys other companies at the same level of  distribution   3) What is synergy? is when a company makes other products just because of one popular movie to make more money.  4)  Give an example of a brand that appears across different media products and platforms. Nike  5) Research the different companies that are part of the Disney media empire. This  BBC article on Disney buying 21st Century Fox  might help. First, list  5 companies  that are owned by Disney. This graphic may help you:    ESPN, ABC, Lifetime, History, A&E, and FX  are owned by Disney. Marvel Studios and Lucasfilm are both Disney-owned, as well. 6) Look at the BBC article linked above

  Your learner response is as follows: Create a new blog post called ' Media assessment learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Write down the mark you achieved for each question:  Q1: 1/1  Q2: 1/1 Q3: 3/12 Q4: 2/2 Q5: 2/2 3) Did you get any  media terminology  wrong in the assessment? If yes, make a note of it here for future revision: 4) Identify one of your  stronger  questions. Why did you do better on this question? i did good in question 5 because i did everything that the question asked me to i added  full detail and i got full marks . 5) Identify one of your  weaker  questions. Why did you score lower on this particular question? question 3 was a 12 marker and i needed to a lot of detail but i never added that much so next time i have to add more detail.