Advertising case study 1: OMO print advert
1) What year was the advert produced? 1950s 2) How were women represented in most adverts in the 1950s? housewife and mothers they were lower then men 3) What typography can be found in the advert and what connotations might this have? they were cleaning up 4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955? they had to look a certain way (makeup) 5) Why is a picture of the product added to the bottom right of the advert? to show how the products look like 6) What are the connotations of the chosen colours in this advert - red, white and blue? to represent britan 7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples. they say the positive parts of the product 8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. so it ncan show that women are cleaning up