Mmedia

  Editing: blog tasks Create a blogpost called 'Editing analysis'. We're going to re-use the clip from Doctor Who to write our editing analysis: Blog tasks: 1) Watch the first minute of the clip . How many times does it cut?  it cut 16 times  This is when the shot changes - the first cut in the scene is after 9 seconds.  the speed slows down to show emotion.   2) Why is the scene emotional for the audience to watch? i don't think its emotional.i said this beacuse no one dies.

  Reception theory: blog task Create a new blogpost called 'Reception theory'. 1) What is the preferred reading of a media text? How the producer wants the audience to view the media text. 2) What is the oppositional reading of a media text?   when the audience rejects the preferred reading, and creates their own meaning for the text. Re-watch the trailer for the film Harry Brown: 3) What do the producers of the trailer want the audience to think about the teenagers and young people in the film? they are in  gangs. they are shown as bad people and very violent. 4) Why might some young people feel the way teenagers are presented in the trailer is unfair? they are many innocent young people but people see them as gang members because the way they look or dress.

  The first aspect of the Audience key concept we need to study is how media companies target and classify audiences. In order to do this, we need to learn about audience demographics and psychographics. These are two crucial aspects of how audiences are classified and identified by media companies.  Notes from today's lesson on Audience Demographic classification: Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) Social class classification Advertisers have traditionally classified people into the following groups: AB – Managerial and professional  C1 – Supervisory and clerical  C2 – Skilled manual  DE – Unskilled manual and unemployed Audience profiles Advertisers these days are interested in  more  than just a social class classification. Now they try to sell a  brand  or  lifestyle . So you also need to think about the kind of brands your audience will be interested in. Armani and Porsche? Banana Republic and Apple? John Le